Topic: General politics
http://www.cnsnews.com/news/article/california-court-rules-merchants-cannot#
"The Supreme Court said that Williams-Sonoma recorded Pineda's ZIP code in an electronic cash register, which was fed into the company's central database. From there, it used software to match the customer's name and ZIP code with her undisclosed address, information it can use to market its own products and sell to other businesses. That's why the Supreme Court ruled that acquiring a customer's ZIP code violated the California law."
AH-TODJA-SO. And tracking you by a CREDIT CARD NUMBER, PHONE NUMBER (corrupt retailers like LOWES and HARBOR FREIGHT) and RECEIPT SERIAL NUMBER is WAAAAYYY EASIER!!
Heres a LIAR at work:
"It's fraud prevention." said Dombrowski, who added that not all California merchants make the request.
William-Sonoma and many other merchants said they ask for ZIP codes, in part, as a security precaution."
1.) Then if not all ask for it, then its NOT FRAUD PREVENTION
2.) Credit card agreements (at least MC) FORBID retailers from asking for I.D. If they do, go on-line and file a MERCHANT COMPLAINT.
Theyre fishing for personal info to SELL TO THE HIGHEST BIDDER.
The merchant who is playing the "security game" is LYING TO YOU because they have no liability if the transaction is fraudulent. The CC company eats it.